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Harry Lang, Brand Architects – Change the players, change the game

first_imgShare SBC Roundtable: A new ‘Pace’ for live cricket trading July 8, 2020 NO BS… Brand Architects launches ‘Operator MOT’ appraisal service April 1, 2020 StumbleUpon Share There’s something refreshingly honest and likable about England’s current crop of young upstarts. Sure, their average weekly salary would likely pay off your mortgage, which could be a little grating. And yes, some of their haircuts seem to have been cultured by Maradona with a hedge trimmer after one of his more boisterous ‘white wine’ parties. Add to that they seem to be dating or married to a nice collection of wags who come across as contestants from an alternative universe Love Island where one of the entry criteria is a GCSE.In short, they’re a nice bunch who work hard, leave egos in their Bentleys and, so far, have delivered a brand of winning football not seen for a couple of decades on these shores.  The English game has changed beyond belief.So has this innovative, fresh and successful upgrade has been adopted by sports betting brands in their Russia 2018 World Cup marketing efforts?Erm… nope. TV is awash with a number of the top 30 operators (and some of the aspirational minnows). Wall to wall welcome bonuses offering unattainable riches leak like slurry from Google and affiliate sites. Print media is awash with celeb-fronted, garishly coloured, ‘shout it from the rooftops’ advertising that would make PT Barnum blush. Sure, there have been a few tweaks to a tired format. ‘Build a Bets’, ‘In Play’ and Mobile Apps feature prominently but the bug bear that really gets my goat are the misleading price boosts.“Get Kane to score first at an UNBELIEVABLE 100 to 1” seems to be a general vibe, and with a little digging the headline is confirmed – it really is unbelievable.At least the terms & conditions have to be one click away from the banner these days (don’t they guys?) so punters are a short step away from finding out that all that glisters is not gold.“If your bet wins, we’ll settle it at the normal odds and credit the additional winnings to your account in Free Bets*”. *Free bets come with a whole host of additional Ts & Cs.In an age when every set of operator brand guidelines contains the words integrity, honesty, transparency and trust we really haven’t moved the dial very far. Then there are the celebs. If the operators are the organ grinders then who are the dancing monkeys?Dribbling parody of his former self Maradona joins fellow legend needing a new villa Cafu in bwin’s stylish World Cup heist mini movie. Even more galling is that it wasn’t just bwin who are funding the digit-wielding party boy’s endless summer – FIFA are handing him £10k a day too for his ambassadorial services which is starting to look like the worst spend since Sharknado 5: Global Swarming was optioned.Then there’s Ladbrokes who have somehow tempted Town Crier/ National Treasure Brian Blessed away from Takeshi’s Castle to star in their ‘Bettors of Britain’ spot. Some things get better, some things stay the same.Here’s an idea – the industry has become more organised in terms of self-regulation, thus following the lead made by big tobacco and the drinks industry twenty years ago. Why don’t we just agree to ban welcome bonuses – all of them? Get rid of this misleading, loss leading rubbish wholesale and instead concentrate on product quality, odds value, UX, CRM, player management and customer communications with a big dose of responsible gaming policy as the ribbon on top. Will it ever happen? No, of course not – unless it was mandated by UKGC as a 100% blanket ban. But then, that wouldn’t ultimately be bad news for either operators or customers, would it?In the meantime the race to the bottom for operator bonuses continues apace and, for once, the England football team don’t seem to be following suit.    Harry Lang is the founder of Brand Architects, a brand-building and integrated marketing consultancy. You can follow him on Linked In or Twitter @MrHarryLang Related Articles Interwetten targets €100 million GGR mark for 2019 August 5, 2019 Submitlast_img read more

Game Day Preview…Detroit Lions at Pittsburgh Steelers

first_imgDetroit Lions wide receiver Calvin Johnson, left, celebrates his 2-yard touchdown reception with quarterback Matthew Stafford (9) during the first half of an NFL football game in Detroit, Sunday, Oct. 27, 2013. (AP Photo/Duane Burleson)The Steelers enter this week 3-6 and on a high after beating the lowly Buffalo Bills at Heinz Field last Sunday. They’ll face a far more ominous challenge when the Detroit Lions come to town this week.The Lions are a very solid football team and a legitimate threat to go to the Super Bowl. The Steelers will certainly have their work cut out for them if they want to come out with the win on Sunday and grab a two game winning streak.Here are the Keys to A Steelers Victory:1. They absolutely must stop Megatron. How they plan to do that is unknown. Ike Taylor will be the main guy called upon to stop the league’s best wide receiver but it’s no easy feat for anyone. The Steelers will most likely need to implement double coverage and hope they can keep Johnson to only 100 yards or so. He’s had a 329 yard game this year so that’s asking quite a bit out of this secondary.2. Not only will they need to stop Megatron but they’ll also need to find a way to prevent Reggie Bush from making the big plays. Bush is a dynamic back who can catch out of the backfield or run up the middle. He’s a double thereat and I look to Lawrence Tmmons to be the guy manning Bush all day long. If Timmons can’t rise up to the challenge then you may see Troy Polamalu step in. Either way, if Bush isn’t stopped or at least severely slowed down, it could be a long day for the Pittsburgh defense.3. The Steelers offense may be the best defense. Considering how potent the Lions offense is, it may be best for the Steelers to run the ball and play ball control all game long. The less the Lions have the ball, the better. That means LeVeon Bell, Jonthan Dwyer and Felix Jones must step up and make some big plays. If they leave it all on Ben and the passing attack; the Lions will have too many chances.4. The o line must keep Suh (one of the league’s dirtiest players) away for Big Ben. Suh is capable of breaking Ben in half (probably the only man in the league who can). He cannot be allowed near the Steelers QB. If he gets there, he’ll kick, punch or bite after the play and is capable of ending the day for Big Ben. The O line must really step up and show they are capably of protecting the franchise.Here are a Few Things to Watch:Big Ben-Not only is going to have to hide from Suh all day but he’ll be playing his first game since all the trade rumors broke out last week. He’s vehemently denied any and all rumors but let’s see if it impacts him on the field.2. Troy Polamalu-He’s been a little quiet as of late. I expect a big day out of him with some impact plays.3. Jonathan Dwyer-If it were up to me, he’d be the teams’ starting running back right now. It’s hard to say how many carries he’ll get but I have a feeling he’ll make an impact if given a chance. He’s brought a lot of fire to the huddle this year and he runs the ball better than anyone in the rotation.4. Heath Miller-He should have a big role this week if the team wants to play ball control offense. He’s a great safety net for the passing attack and is still as reliable as ever. Let’s see if Todd Haley has any sense at all and calls his number.last_img read more

Big Brothers Big Sisters of Southwest Washington Hosts BIG Swing Golf…

first_imgFacebook27Tweet0Pin0Submitted by Big Brothers Big Sisters of Southwest Washington Big Brothers Big Sisters of Southwest Washington would like to invite the public to participate in the BIG Swing Golf Tournament, sponsored by the Confederated Tribes of the Chehalis Reservation, and the first annual Little Bunco Bash. The events will be held Friday, July 29 at the Indian Summer Golf and Country Club. Proceeds raised will go directly to fund professionally supported one-to-one mentoring relationships of volunteer mentors and children facing adversity.The BIG Swing Golf Tournament will begin at 10:30 a.m. and conclude with a banquet and awards ceremony. Individual golf registration is $125, which includes lunch and dinner, and the use of a cart with another golfer. Registration for a team of 4 is $700, and includes lunch and dinner for all participants and two carts. To register, please visit swwabigs.org/BIGgolf. There are several different sponsorship opportunities available. For more information on sponsorship, please contact Leslie Shahan.The first annual Little Bunco Bash will take place 1:00 – 3:00 p.m. Participants will play the dice game in teams of two. Registration is $50 per person, and includes appetizers, one alcoholic beverage, and the chance to win some fabulous prizes. The Little Bunco Bash is great way for non-golfers to accompany their significant other to the course, or for Bunco enthusiasts to enjoy a fun afternoon in the air conditioned Indian Summer Country Club. To register, please visit swwabigs.org/events/Bunco.About Big Brothers Big Sisters of Southwest WashingtonBig Brothers Big Sisters operates under the belief that inherent to every child is the ability to succeed and thrive in life. We are committed to helping Littles access their own resourcefulness and their own resiliency in order to realize their fullest potential.To learn more about Big Brothers Big Sisters of Southwest Washington and how you can help, please visit our website and like us on Facebook.last_img read more