Sprint Cup champion shows off new NASCAR app Brad Keselowski introduces a new NASCAR app with Qualcomm CEO Paul Jacobs. NASCAR’s participation in the world’s largest electronic show is evidence of the leadership role it continues to play in the sports world. After successful partnership announcements last year with Twitter, Google and HP, NASCAR last week launched a new digital platform. The new NASCAR.com will capture the excitement of NASCAR through dynamic video, bold imagery, interactive graphics and the latest news and in-depth analysis. An interactive live leaderboard will provide fans with in-depth information in real-time for each driver on race days, and NASCAR FANTASY LIVE, the official NASCAR fantasy game, will have a new look and feel. Finally, a pair of mobile apps, which will be released before the start of the season, will give fans an unprecedented second screen experience on their tablets and mobile devices.The Consumer Electronics Show (CES) is the leading international trade show for companies that make consumer electronics. On an annual basis, more than 150,000 people attend CES and more than 20,000 new products have been launched at the show, including the VCR, HDTV, DVD and the tablet computer. CES also attracts some of the biggest names in Hollywood. At last year’s show alone, celebrity attendees included Justin Timberlake, Justin Bieber, Will Smith, LL Cool J, Jillian Michaels, Ryan Seacrest, and Kelly Clarkson.See more photos of Keselowski at CES below. Brad Keselowski (C) on stage with NASCAR Vice President of Digital Media Marc Jenkins (L) and Qualcomm CEO Paul Jacobs (R). Brad Keselowski, 2012 NASCAR Sprint Cup Series champion, and Marc Jenkins, NASCAR’s VP of digital media, joined Qualcomm CEO Paul Jacobs on stage Monday night in Las Vegas during Jacobs’ keynote address to kick off the 2013 Consumer Electronics Show. The trio unveiled a conceptual app that NASCAR and Qualcomm are currently working on which will allow fans at home to watch NASCAR races like never before.
The U.S. military is fielding new mine roller technology expected to provide even more protection from improvised explosive devices. The new roller, called the Self-Protection Adaptive Roller Kit System II (SPARKS II), is a part of an integrated family of equipment that allows service members to adapt to changing IED threats. The job of the SPARKS II is to attach to the front of vehicles and detonate roadside bombs before they have a chance to harm service members riding in the cab. This is the same job as other mine rollers, but SPARKS II gives service members more options to protect themselves. The driver has the ability to make on-the-spot changes from inside the vehicle to how the new roller operates, rather than getting out and making manual adjustments to the roller. They can manipulate a variety of settings and change how SPARKS II interacts with the environment within moments. One of the most useful features of the new system is the ability to change distance from the vehicle to the roller, which can also be done without having to leave the vehicle, said Tilford Briscoe, site manager for the company in charge of fielding SPARKS II. “It keeps the enemy guessing,” said Briscoe. “With this, the moment we see something suspicious, we can change how we operate. I would trust my daughter riding in this thing.” Another useful feature is the ability to detach SPARKS II from the vehicle at anytime from inside the cab. This allows service members to continue on with their mission or get to safety if the roller gets damaged and becomes a hindrance. The ability to remain protected while under attack is sure to save lives, said Spc. Steven L. Hanni, combat engineer and driver for 469th Engineer Company, 863rd Engineer Battalion. Hanni’s unit, which is deployed to Kandahar Airfield, Afghanistan, from Dodgeville, Wis., is one of the first to field SPARKS II. Even though they have not experienced an attack with the roller, Hanni praised the new features. “If something was to happen and we didn’t have to leave the vehicle and step into a fire fight, that would be the most amazing thing ever” said Hanni. “It’s incredible.” By Dialogo January 06, 2011