Sign up for our COVID-19 newsletter to stay up-to-date on the latest coronavirus news throughout New York A Brooklyn man has admitted to shooting a Nassau County police officer while the attacker fled a New Hyde Park home invasion two years ago.Cong Xu pleaded guilty Tuesday at Nassau County court to assault and burglary.“This burglar had a handgun when he entered a Nassau family’s home,” Acting Nassau County District Attorney Madeline Singas said. “Officer Mohit Arora responded and was shot protecting innocent civilians. As a result of Officer Arora’s heroism and today’s guilty plea, this defendant will no longer be a threat to others for a long time to come.”Prosecutors said the 22-year-old gunman and a second assailant broke into a Campbell Street home, where the victims called 911 before the duo fled on Aug. 14, 2013.Xu fired several rounds from a handgun at responding officers as he fled, hitting Officer Mohit Arora in the lower abdomen.Officer Arora was taken to North Shore Hospital, where he was treated for his injuries. Xu was apprehended nearby.Judge Philip Grella is expected to sentence Xu to 30 years in prison when Xu is sentenced on April 2.His co-defendant, 23-year-old Renhang Qiu of Brooklyn, pleaded guilty las year to burglary and is expected to be sentenced Feb. 23 seven years in prison.
35SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Allison Maertens Allison Maertens oversees all marketing functions at Hawaii State FCU, including advertising, public relations, financial education, online marketing, and member communications and events. Under her leadership, Hawaii State FCU launched … Web: https://www.hawaiistatefcu.com Details A brand is more than a logo, colors, or slogan — it’s the experience you deliver to members each and every day. A strong brand is essential when it comes to standing out from the crowd. Yet investing precious resources into brand development makes many credit union leaders anxious. They wonder how to approach the brand process, how to define clear objectives and how to demonstrate the return on investment in their branding efforts to members and boards.The time and effort it takes to completely overhaul a brand may seem overwhelming and risky, but if done correctly, it can be a rewarding experience for members, employees and credit union leadership. Here are a few tips for credit unions looking to strengthen their brands.Face your weaknessesOne of the most difficult parts of rebranding is coming to terms with the fact that something needs to be fixed. A few years ago, our team at Hawaii State Federal Credit Union (Hawaii State FCU) realized that we had an identity issue. We knew we offered great value to our members, but outside our circle of membership, people didn’t know who we were. Our brand identity wasn’t strong enough to stand out in a sea of local credit unions. We were easily mistaken for our competitors when it came to our logo, the colors we used, and even our name.Oftentimes, organizations that look inward end up uncovering difficult truths. We decided to face ours head on and make the necessary changes to succeed.Identify your key driverWhen we decided to rebrand, our first goal was to create a brand strategy centered on a key driver — the one quality that defined us as an organization. This key driver would have to have the power to rally staff and members around a common cause.Our team began by doing a 360-degree brand assessment, which involved interviewing staff, members, and the community. We focused on engaging and listening to our employees, one of our organization’s greatest assets. A common conviction that came up in focus groups, on surveys, and in conversations is that our employees truly believe in doing what is right for our members.We also spoke with members, uncovering stories of how the credit union had supported them unfailingly throughout the years. It was clear that our competitive advantage lay in our relationships with members.Thus, our motto was born: “Always right by you.”“Always right by you” means that we are always going to be there for our members, through every stage of their lives. It means that we are committed to doing the right thing, treating our members and each other like family. Not only did we define our distinct key driver, we were able to create graphics and collateral that communicated it visually. Live your new brandOnce our leadership team, board of directors, and employees were on board with the new brand and motto, we set out to make it a part of our members’ experience. We created key messages that articulated our brand values clearly and authentically, and used them as a roadmap for creating member-facing communications. Visually, our brand evolved from cool, corporate tones to bold, warm and friendly colors, which were carried through at our branches and in our marketing concepts.Our employees were proud to live our new motto, making member service simpler and more effective. “Always right by you” became a guide that empowered our team to make consistent decisions every day. We wanted our employees to live the “always right by you” motto authentically, bringing it to life so our members could feel it, hear it, and experience it. These positive experiences are the gateway to member satisfaction, referrals, retention and loyalty.The rebrand required a significant initial investment of staff time and capital, but we knew that we would be forgoing short-term gains for long-term success. Four years later, we still see the benefits of the process. Our new brand brought about a cultural shift, and from development to implementation, the entire process instilled pride in our service and our people. From 2013 to 2017, our membership grew 20 percent and employee engagement increased from 85 to 95. Our turnover rate decreased and was consistently lower than the state average.Many credit unions don’t feel there is a need to build their brand or don’t believe it is an urgent issue. But when an organization is ready to come to terms with its weaknesses and embody its strengths, it can make all the difference.
Comment Advertisement Denis Suarez is still waiting to start his first game for Arsenal (Picture: Getty)Denis Saurez hopes Arsenal’s upcoming warm weather training camp in Dubai will provide the platform from which he can finally launch his Gunners career.The Spaniard joined on loan from Barcelona in January but has been restricted to just six substitute appearances.Suarez’s arrival coincided with the return to form and fitness of Henrikh Mkhitaryan, Arsenal’s player of the month, and has subsequently found opportunities hard to come by.Reports earlier this week claimed Unai Emery has already decided not to take up the option of signing Suarez on a permanent basis at a cost of £18million in the summer, and will instead renew his interest in Paris Saint-Germain’s versatile winger Christopher Nkunku, 21, when the transfer window reopens.AdvertisementAdvertisementADVERTISEMENTMore: FootballRio Ferdinand urges Ole Gunnar Solskjaer to drop Manchester United starChelsea defender Fikayo Tomori reveals why he made U-turn over transfer deadline day moveMikel Arteta rates Thomas Partey’s chances of making his Arsenal debut vs Man City Emery is said to harbour reservations about his compatriot’s ability to withstand the physical nature of English football and the Daily Mail claims Suarez was even warned against joining Arsenal midway through the season.Arsenal have won five of their last seven matches in all competitions, moving to within a point of third placed Tottenham in the Premier League and overturning a 3-1 first leg deficit against Rennes to qualify for the Europa League quarter finals where they are due to meet Napoli.More: Arsenal FCArsenal flop Denis Suarez delivers verdict on Thomas Partey and Lucas Torreira movesThomas Partey debut? Ian Wright picks his Arsenal starting XI vs Manchester CityArsene Wenger explains why Mikel Arteta is ‘lucky’ to be managing Arsenal Unai Emery will reportedly renew his interest in Christoper Nkunku in the summer (Picture: Getty)Suarez jetted out to Dubai this morning, along with a clutch of youngsters and the senior Arsenal stars who were not selected by their national teams including the likes of Mesut Ozil, Shkodran Mustafi and Alexandre Lacazette.The 25-year-old believes the training camp, along with Tuesday’s friendly against Al-Nasr Dubai SC, will offer him the chance to prove to Emery he is capable of making an impact in the Premier League.🇬🇧✈️🇦🇪Traveling in style with @emirates – see you soon, Dubai👋#ArsenalInDubai pic.twitter.com/HRRTM9n8SU— Arsenal FC (@Arsenal) March 21, 2019 Advertisement Denis Suarez was warned not to sign for Arsenal during January transfer window Metro Sport ReporterThursday 21 Mar 2019 2:55 pmShare this article via facebookShare this article via twitterShare this article via messengerShare this with Share this article via emailShare this article via flipboardCopy link360Shares
Errigal Scout County members Dessie Taylor from Derry and Dympna Whoriskey from Newtoncunningham got a jubilant surprise when they attended the National Council of Scouting Ireland which was held in the RDS at the weekend.Dympna and Dessie.They both were bestowed with the Order of Cu Chulainn which is the highest honour confered on a volunteer within Scouting.Dessie and Dympna were equally shocked when during the presentation members of their immediate families appeared on stage, unknown to them both families has travelled to Dublin to celebrate their achievements with them. The Order of Cu Chulainn is awarded to volunteers in recognition for their commitment and dedication to Scouting over their lifetime.Dessie has been a member of his group in Derry for over 40 years, while Dympna has been an active member of 9th Donegal (Newtoncunningham) for the past 26 years.All their Scouting friends wish to congratulate both on receiving this honour. LOCAL SCOUTERS RECEIVE NATIONAL RECOGNITION was last modified: April 20th, 2015 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:DerrydonegalScouts