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ImageTagging Company Stipple Raises 3 Million

first_imgPublishers and marketers are using it to provide mouse-over callouts to social share tags and e-commerce capabilities as well. Whether an image is used as entertainment or as a marketing or commerce prompt, Stipple remains neutral, but its revenue is generated from the marketing and commerce-oriented initiatives. Image content is monetized in two ways, through affiliate deals where clicks on a “shop” tag are paid out, or through straight advertising campaigns that marketers initiate through enticing viewers to like a brand tagged in the image or click through to a video. Revenue shares are split 50/50, says Flemings.So far, Flemings says Stipple has 100 million tagged product images in its database. The company claims it’s tagging 1 million photos per day, with brands such as Nike, L’Oreal, Zappos and Nordstrom using the service. When a publisher uses those images on its website, the affiliate payments begin as visitors engage with the photos. And since the introduction of Twitter Cards, which allow publishers to embed rich media “cards” in their tweets, including a tweet-sized photo card, Flemings says publishers can tweet a photo instead of a static link, and Stipple’s API carries over the embedded callouts in that photo. “Photos can contain teasers, be shoppable and so on, and now all of those can be used in Twitter.” Further, Flemings notes engagement rates with Stipple-tagged images far surpass standard display ads. “The advertising model today is based on interruption,” he says. “Publishers provide their content for free and users tolerate being interrupted by an ad as part of the service. And the engagement rates with those ads continue to plummet, which is forcing marketers to be even more interruptive.”Stipple-tagged photos, Flemings counters, average 78 mouse-overs and 35 clicks per thousand—rates that translate to 7.8 percent and 3.5 percent, respectively. “Our business model is very simple,” he says. “We don’t spam people and we put accurate information in photos. We protect the social contract with people, which has allowed us to get these engagement rates.”Stipple’s latest financing came from Sands Capital. The company previously raised $5 million in the first part of its series A round and $2 million in seed capital in 2010. Other backers include Kleiner Perkins Caufield & Byers, Floodgate, Relevance Capital and Justin Timberlake. Images are one of the most sharable formats across the web, but the data associated with those images gets lost each time they’re shared from one platform to another. Stipple, which just received $3 million in the second part of a series A round, plans to expand its service, which allows publishers, marketers and users to tag images not just with author attributions, but social and e-commerce calls to action.To get a sense of what Stipple does for images, founder Rey Flemings offers this scenario: “You pull out your cell phone and take a picture. At that moment, your phone knows where you are, the time and location and saves this information to the file. You upload the image to Facebook and does that information stay with the photograph? No.”Flemings cautions that Stipple is not a DRM solution—”We’re not a photo cop company”—but the service does do more than simply provide sticky attribution tags. last_img read more

Team Rocket brings Shadow Pokemon chaos to Pokemon Go

first_imgNiantic added a bunch of new Shadow Pokemon last week: you can now catch Poliwag, Grimer, Muk, Drowzee, Hypno, Cubone, Scyther, Magikarp (which you can evolve into Gyarados), Houndour and Houndoom after beating Team Rocket grunts. Ralts, who just had its own Community Day, will be joining that list soon.Lucky players might get a shiny Ekans and Koffing in the wild, in raids or from an egg. Preview • The ultimate guide to everything Pokemon Go How To • Harry Potter: Wizards Unite best Pokemon Go every way but one News • Pokemon Sleep is Pokemon Go but for bedtime It also replaces the Frustration charged attack with Return, a move exclusive to purified Pokemon. You’ll be able to spot the Shadow and purified ones in your storage because of the dark and bright icons next to them. You also can’t trade Shadow Pokemon with your friends.”Purified Pokemon have been found to be stronger than their normal counterparts due to the gratitude they feel toward the Trainer who saved them,” an in-game announcement said. 13 Photos 5:26 The update also brings Team Rocket-themed “A Troubling Situation” Special Research, which rewards you for completing various tasks. It seems pretty straightforward: Most of the objectives involve beating Rocket Grunts, then catching and purifying the Shadow Pokemon. Completing them nets you XP, Stardust and some rare items.First published July 23 at 3:14 p.m. PT.Updated Aug. 5 at 3:40 a.m. PT: Adds new Shadow Pokemon. Gotta eat ’em all at the Pokemon Cafe Nintendo unveils sleep tracker, Pokemon Go Plus Plus Now playing: Watch this: 0 Post a comment Pokemon Go Pokemon Go Share your voice Pokemon Go finally adds Team Rocket and Shadow Pokemon Pokemon Go-One Piece crossover now live Pokemon Go battles are a whole lot better now Team Rocket brought a bunch of new Shadow Pokemon into battle. Pokemon Go Pokemon Go brought Team Rocket trouble in its latest update, and you can take them on in battle. By defeating them, players catch newly added Shadow Pokemon in the augmented reality (AR) mobile app game. You can battle grunts at some PokeStops, which will appear on your map as black and warped instead of light blue.Shadow Pokemon also have a dark aura, use the attack Frustration and look pretty darn cool. Once you beat a Team Rocket grunt — using the cool, new trainer battle mechanics — and capture the abandoned Pokemon, you can use Stardust and Candy to purify it, which brings it back from the dark side and raises its stats.  Tags Mobile Mobile Apps Gaming Video Games Pokemon Golast_img read more

Tulip gives birth to baby boy

first_imgRaphael Mujib St John Percy. Photo: BSSTulip Siddiq, a niece of prime minister Sheikh Hasina, gave birth to a baby son at the Royal Free Hospital in Hampstead in the UK.Baby named Raphael Mujib St John Percy appeared just before 10:00am on Saturday, London based the Camden New Journal reported.The PM’s younger sister Sheikh Rehana’s daughter Tulip Siddiq and her husband Christian Percy thanked staff of the hospital.“We are extremely grateful to the doctors, nurses, midwives and staff at the Royal Free hospital for their brilliant work and for looking after our son so well,” Siddiq said.Raphael is the second child of Tulip who gave birth to daughter Azalea in 2016.Siddiq, the Hampstead and Kilburn MP, was at the Royal Free Hospital in Hampstead on Thursday morning, less than 24 hours after being taken by taxi to the House of Commons car park so that she could take part in the vote of confidence in Theresa May’s crisis-hit government, said the newspaper.Earlier in the week, she had been pushed in a wheelchair to take part in Tuesday night’s Commons vote which saw MPs overwhelmingly reject May’s European Union withdrawal terms.Siddiq had delayed the Caesarean in order to vote against the Brexit deal, raising new calls for a proxy system allowing MPs to vote without being present in special circumstances.last_img read more

Disney Reportedly Pulls YouTube Ads Over ChildExploitation Controversy

first_imgIn the wake of the revelations, Disney suspended its advertising spending on YouTube, Bloomberg reported Wednesday. (Disney reps did not respond to requests for comment.) Other advertisers that have frozen their YouTube ad spending include Epic Games, maker of “Fortnite,” and Nestle U.S., per the report. McDonald’s also has pulled YouTube ad spending, according to a Wall Street Journal report.YouTube did not comment on advertisers suspending their spending. According to YouTube, after Watson posted his exposé, the service terminated over 400 accounts and channels that violated its policies, disabled comments on “tens of millions” of videos and also reported illegal activity to law-enforcement authorities.“Any content — including comments — that endangers minors is abhorrent, and we have clear policies prohibiting this on YouTube,” a YouTube rep said in a statement. “There’s more to be done, and we continue to work to improve and catch abuse more quickly.”According to Watson, videos in the “pedophile ring” had run ads from brands including McDonald’s, Lysol, Disney, Hershey Co.’s Reese’s, Purina, Grammarly, Ikea and GNC.It’s the latest in a string of “brand safety” scandals for YouTube involving ads served with inappropriate content. In the fall of 2017, YouTube was hit by a backlash over ads on videos that attracted child predators. Earlier that year, evidence that YouTube was placing ads against violent and extremist videos led to a broad boycott by hundreds of advertisers, including Procter & Gamble, AT&T, Dish Network and PepsiCo.AT&T only last month announced that it planned to resume buying ads on YouTube after almost a two-year hiatus, telling the New York Times that it had determined the platform had taken sufficient steps to make itself “brand safe.”In response to the advertiser pullouts in 2017, YouTube moved to tighten controls over how ads are served and set new restrictions on creator eligibility for revenue sharing. Some YouTubers complained of an “adpocalypse” that cut into their earnings after the changes. YouTube is facing yet another big advertiser backlash, with Disney, Epic Games and McDonald’s among the marketers said to have pulled their ad spending after the Google-owned video platform was accused of facilitating what a critic described as a “soft-core pedophilia ring.”Vlogger Matt Watson, in a Feb. 17 video on his YouTube channel MattsWhatItIs, showed how YouTube’s algorithms enabled a secret “wormhole” for pedophiles, who posted sexual comments on videos of young girls and identified sections of the videos where they were in compromising positions or suggestive poses. In some cases, users were trading child pornography in the comments section, he claimed.“How does this exist?” a visibly upset Watson railed in the video. “For me, I want nothing to do with this platform that’s supporting this s—… It’s disgusting.” Popular on Variety center_img ×Actors Reveal Their Favorite Disney PrincessesSeveral actors, like Daisy Ridley, Awkwafina, Jeff Goldblum and Gina Rodriguez, reveal their favorite Disney princesses. Rapunzel, Mulan, Ariel,Tiana, Sleeping Beauty and Jasmine all got some love from the Disney stars.More VideosVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9Next UpJennifer Lopez Shares How She Became a Mogul04:350.5x1x1.25×1.5x2xLive00:0002:1502:15last_img read more