ALM is taking another big step in mobile optimization—what could be a crucial one for its mobile-friendly audience.The b-to-b publisher of more 20 titles focusing on the legal services industry has launched dedicated mobile sites for 14 of its national and regional brands. The move comes after the company optimized its newsletters for mobile devices in early March—which, it recently announced, has boosted open rates by more than 60 percent—and follows the hire of Jeffrey Litvack as senior vice president of digital media last fall.“ALM’s focus on developing state-of-the art sites for accessing news content on mobile devices and tablets is in response to the adoption of mobile as a preferred means by legal professionals for how they wish to keep up to date on the developments of the industry,” Litvack says in a statement.Litvack’s comments are buttressed by survey results and internal metrics that suggest mobile is a key consumption platform among legal professionals. Close to 90 percent of lawyers use smartphones, according to the release, while mobile traffic to ALM properties has increased nearly 60 percent year-over-year.Content-wise, the mobile sites emphasize recency and breaking news, as opposed to ALM’s educational content or services, Litvack says.While ALM considered a responsive design solution, they felt dedicated mobile sites were preferable, given their goals.“Responsive design ultimately is a middle of the road approach,” he says. “It’s about making compromises—whether its on the mobile site or tablet or website. This is especially true when it comes to advertising, because responsive advertising isn’t there yet. For b-to-b companies, the question is: Can you afford to manage multiple sites? Where our traffic is growing so significantly on mobile sites, it would be foolish of us to not optimize the experience.”
Share your voice Concept Cars Electric Cars Classic Cars Vans 2020 Hyundai Palisade review: Posh enough to make Genesis jealous Tags 3:28 VW’s adorable I.D. Buzz charms us on the California coast 10 Photos 2020 BMW M340i review: A dash of M makes everything better Comments More From Roadshow Enlarge ImageIt might be a little too SEMA-y for some people’s tastes, but those weird orange bits are made using some unique methods. Volkswagen VW’s undergoing a bit of rebranding, taking its Electronics Research Laboratory in Silicon Valley and turning it into the Innovation and Engineering Center California, which will be its largest R&D facility outside Germany. To commemorate the occasion, it’s rolled out a wicked new concept that mixes both new and old.Volkswagen on Tuesday unveiled the Type 20 concept. Starting with a 1962 Type 2 11-window microbus, the automaker ripped out its guts and replaced it with something just a little more up to date. It sports a 10-kilowatt-hour battery, a 2,500-watt onboard charger and an electric motor that makes 120 horsepower and 173 pound-feet of torque. There’s more than just a new powertrain in there. A clever pneumatic suspension, developed with Porsche, allows the Type 20 to change its ride height through software, rising as the driver approaches. Using a 720p wide-angle camera in the driver’s second window, the concept uses facial recognition to allow the driver entry to the vehicle.It keeps getting weirder, too. There are direction microphones in three locations — outside in the front, by the driver and in the back where the passengers are. These feed into a voice assistant that is capable of understanding more natural language commands than what VW currently offers in its passenger cars. If a command is given from the exterior, the vehicle “responds” with LED-light feedback through the headlights and the VW badge on the front end, but it can respond to certain questions like, “Are you ready to go?” Facial recognition technology means that the Type 20 will greet you by name as you approach and unlock the door for you. A quick look at the pictures below shows some weird, wild structures both inside and outside the Type 20 concept. These were created with the help of Autodesk, using something VW calls “generative design,” which creates some very organic shapes for the wheels, steering wheel, side mirror stanchions and the supports for the rear seats. Volkswagen determined a set of physical parameters and let a computer design around them. Designers then drilled down further until they had look that you see here. Weird, but still really cool. There’s also a holographic display in the dashboard that doesn’t require special glasses, likely an extension of the GTI concept VW created for this year’s Wörthersee show.Volkswagen will bring the Type 20 to Monterey Car Week later this summer, but its permanent home will be at the new Innovation and Engineering Center California to show visitors and employees alike what is possible using off-the-beaten-path ideas. Other historic and prototype cars will be on display alongside it, as well. 2 VW Type 20 concept takes what’s old and makes it new again Volkswagen Now playing: Watch this: 2020 Kia Telluride review: Kia’s new SUV has big style and bigger value Volkswagen
On Nov. 8 The AfroAmerican Newspaper, in conjunction with Morgan State University, will host a symposium entitled “125 Years of Speaking Truth to Power.” The symposium will highlight the 125 years of the AFRO, with a focus on how the paper has covered presidential administrations, as well as Morgan’s 150th anniversary.Jake Oliver, CEO and publisher of the AFRO said, “I want people to get a sense of the enormous amount of history the AFRO has written about over the past 125 years. While it will be impossible to address all of the major historical events the AFRO has covered within the short time of the symposium, my hope is that those who attend will nevertheless come away with a deep appreciation of why a Black newspaper is critical to the progress of the American Black community.”Dewayne Wickham, dean of Morgan’s School of Global Journalism & Communication, said, “The Afro American Newspaper has had a long and impactful history of speaking truth to power. It has been the voice of Black America and the conscience of White America.”Oliver was interviewed on camera by Morgan representatives ahead of the symposium. Clips of the interview will be played during the symposium and then the panelists will react to Oliver’s comments. The discussion will cover five historical periods and the impact and influence each period had on Black America.The panelists for the symposium are journalist and filmmaker Tony Harris, writer and contributor Lauren Victoria Burke and professor and political analyst Dr. Jason Johnson.On the role of the Black press going forward Oliver said, “The role of the Black Press in the 21st century will continue to be the reporting of the news that involves and impacts the Black community. It will furthermore serve as a forum where Black thought can be aired and debated through editorials, commentaries, blogs, videos etc. It also must continue to promote issues important to the Black community at large, and to defend against the types of threats against our civil rights the coverage during the past 125 years so clearly dramatizes as having been too often threatened in innumerable ways.The symposium is one of many events to mark the celebration of the AFRO’s 125 years. Other events throughout the year include a concert at Morgan State University by Anthony Brown and group therAPy on Nov. 12 (ticketmaster.com), Ms. Santa in Dec., Character Education in Feb. and AFRO Clean/Green Block in 2017. The celebration culminates with the AFRO’s 125 Gala in 2017.
Serendipity Delhi, a unique Concept Store dedicated to promoting Art, Music, Culture and Design is organizing a special Book Reading evening with William Dalrymple on his latest release Return of a King on March 28. Adding a Musical note to the evening will be a performance of Thumri-Dadra and Ghazal by noted classical singer Vidya Rao. The event is a Fund Raiser to benefit All Creatures Great and Small (ACGS), a non-profit organization that provides shelter for animals in distress. Also Read – ‘Playing Jojo was emotionally exhausting’Hosted at Serendipity’s beautifully restored Haveli, meet the author and other book and classical music lovers, and enjoy the ambience of Serendipity’s lovely terrace. William Dalrymple is a bestselling author whose books include In Xanadu, City of Djinns, From the Holy Mountain, White Mughals, The Last Mughal and Nine Lives. He has won the Premio Hemingway Prize 2015 for Return of a King. He has won the Thomas Cook Travel Book Award, the Sunday Times Young British Writer of the Year Award, the French Prix d’Astrolabe, the Wolfson Prize for History, the Scottish Book of the Year Award, the Duff Cooper Memorial Prize, the Asia House Award for Asian Literature, the Vodafone/Crossword Award for non-fiction and has, prior to the shortlisting of Return of a King, been longlisted three times for the Samuel Johnson Prize. He lives with his wife and three children on a farm outside Delhi. Vidya Rao is a leading performer of thumri-dadra and ghazal. The disciple of the legendary singer, the late Vidushi Naina Devi, she has performed at national and international forums, has lectured and conducted workshops and lecture-demonstrations, and has composed and sung for theatre, film and dance.