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ImageTagging Company Stipple Raises 3 Million

first_imgPublishers and marketers are using it to provide mouse-over callouts to social share tags and e-commerce capabilities as well. Whether an image is used as entertainment or as a marketing or commerce prompt, Stipple remains neutral, but its revenue is generated from the marketing and commerce-oriented initiatives. Image content is monetized in two ways, through affiliate deals where clicks on a “shop” tag are paid out, or through straight advertising campaigns that marketers initiate through enticing viewers to like a brand tagged in the image or click through to a video. Revenue shares are split 50/50, says Flemings.So far, Flemings says Stipple has 100 million tagged product images in its database. The company claims it’s tagging 1 million photos per day, with brands such as Nike, L’Oreal, Zappos and Nordstrom using the service. When a publisher uses those images on its website, the affiliate payments begin as visitors engage with the photos. And since the introduction of Twitter Cards, which allow publishers to embed rich media “cards” in their tweets, including a tweet-sized photo card, Flemings says publishers can tweet a photo instead of a static link, and Stipple’s API carries over the embedded callouts in that photo. “Photos can contain teasers, be shoppable and so on, and now all of those can be used in Twitter.” Further, Flemings notes engagement rates with Stipple-tagged images far surpass standard display ads. “The advertising model today is based on interruption,” he says. “Publishers provide their content for free and users tolerate being interrupted by an ad as part of the service. And the engagement rates with those ads continue to plummet, which is forcing marketers to be even more interruptive.”Stipple-tagged photos, Flemings counters, average 78 mouse-overs and 35 clicks per thousand—rates that translate to 7.8 percent and 3.5 percent, respectively. “Our business model is very simple,” he says. “We don’t spam people and we put accurate information in photos. We protect the social contract with people, which has allowed us to get these engagement rates.”Stipple’s latest financing came from Sands Capital. The company previously raised $5 million in the first part of its series A round and $2 million in seed capital in 2010. Other backers include Kleiner Perkins Caufield & Byers, Floodgate, Relevance Capital and Justin Timberlake. Images are one of the most sharable formats across the web, but the data associated with those images gets lost each time they’re shared from one platform to another. Stipple, which just received $3 million in the second part of a series A round, plans to expand its service, which allows publishers, marketers and users to tag images not just with author attributions, but social and e-commerce calls to action.To get a sense of what Stipple does for images, founder Rey Flemings offers this scenario: “You pull out your cell phone and take a picture. At that moment, your phone knows where you are, the time and location and saves this information to the file. You upload the image to Facebook and does that information stay with the photograph? No.”Flemings cautions that Stipple is not a DRM solution—”We’re not a photo cop company”—but the service does do more than simply provide sticky attribution tags. last_img read more

John McCain Elder Statesman Fierce Defense Hawk

first_imgSen. John McCain, one of the few lawmakers who often commanded more authority on national security issues than the president, died Saturday at the age of 81 after battling brain cancer for the past year. Over three decades in the Senate he became one of the Republicans’ most reliable champions for the military, with his chairmanship of the Armed Services Committee the highlight of his congressional career.“In the committee’s work, I have found high purpose in the service of a cause greater than self — the cause of the women and men in uniform who defend America and all she stands for,” McCain said earlier this month when the Senate approved the conference report to the fiscal 2019 defense authorization bill.One of McCain’s most recent victories in Congress was the effort he led last year with his counterpart, House Armed Services Chairman Mac Thornberry (R-Texas), to boost base defense spending for FY 2018 to $640 billion, $54 billion above the statutory spending cap, reported CQ. The campaign came to fruition this past February when lawmakers reached a two-year, bipartisan budget deal to raise defense spending above $700 billion in both FY 2018 and 2019, after adding in the war funding account.For a detailed account of McCain’s military and political career, read the obituary in the Washington Post.Photo by Sgt. James McCann Dan Cohen AUTHORlast_img read more

STATE REP RACE Candidate Mike McCoy Discusses His Campaign For State Rep

first_imgTEWKSBURY, MA — Your Tewksbury Today Editor Bill Gilman recently interviewed 19th Middlesex State Representative Candidate Mike McCoy (D-Wilmington).McCoy answers the following questions:What are some of the key things that you’ve been hearing from voters that they’re concerned about?What will you do as a State Representative regarding the overdevelopment of Tewksbury?What should the working relationship be like between the local officials (e.g., Selectmen) and legislative delegation (e.g., State Representative)?What will you do as a State Representative to battle the opioid epidemic?Where do you stand on the location of Into Action Recovery’s sober house in Tewksbury?What is the small business climate like now in Massachusetts? What are some of things moving forward on the state level to help foster small business growth?How will you maintain independence and not be a rubber stamp for Democratic State House leaders?What are you trying to get across to the voters about who Mike McCoy is as a person?How can people learn more about you and your campaign?Listen to the 25-minute interview, courtesy of Your Tewksbury Today, below.——Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedLETTER TO THE EDITOR: Tewksbury Residents Should Vote Mike McCoy For State Rep Because…In “Letter To The Editor”STATE REP RACE: Voting Records Show Prinzivalli Voted Only Once Before Launching Candidacy; Campaign DisputesIn “Government”STATE REP RACE: Tewksbury Republican Committee Attack Robertson Over Wilmington Democratic Committee Chair’s StatementIn “Government”last_img read more

Stephen Hawking coin revealed and its out of this world

first_img Culture “It is a great privilege to be featured on a coin, and I hope my father would be pleased to be alongside Sir Isaac Newton and Charles Darwin as scientists who have made it on to money,” Lucy Hawking said in a statement. In a video taken at the Mint, she comments on the design. “It’s a 2D surface that seems to have a 3D image on it,” Hawking notes. “It’s as though you could fall into the black hole.”Coin collector site Change Checker says Hawking will be one of only three people commemorated on a British coin within a year of dying, along with Winston Churchill and the Queen Mother.When Hawking was just 21, he was diagnosed with a form of amyotrophic lateral sclerosis known as Lou Gehrig’s disease that gradually paralyzed him. He used a wheelchair and spoke through a computer system operated with his cheek.Hawking is also in the running to appear on the British 50 pound note. £50 translates to about $64 US and AU$92. Comment The Mint revealed the coin late Monday. It features Hawking’s name and an image of a black hole, with Queen Elizabeth II on the reverse side.hawkingcoincropThe Hawking coin as shown on the Royal Mint’s site. Royal Mint “Stephen Hawking made difficult subjects accessible, engaging and relatable and this is what I wanted to portray in my design,” coin designer Edwina Ellis said on the Royal Mint’s site. “I wanted to fit a big black hole on the tiny coin and wish he was still here chortling at the thought. I am sure he would have thought of ways to harness the shiny table of the coin too.”Those of us who don’t have a regular opportunity to handle British money can buy the coin online, but it’s not cheap. According to the Daily Mirror, the Mint is selling the coin for £10 ($13 US, AU$18) for a simple uncirculated version of the coin to £795 ($1,050 US, AU$1,485) for a gold version of the coin. (Or just find a British friend to get you one.)The coin’s release came two days before the one-year anniversary of Hawking’s death on March 14. The acclaimed scientist was 76 when he died in 2018.Hawking’s daughter, Lucy, and son Tim visited the Royal Mint to see the coin. Stephen Hawking Space More on Stephen Hawking Tags Share your voicecenter_img Star Trek to Simpsons, Hawking was a pop culture physicist Hawking’s ashes to rest near graves of Newton, Darwin ‘There is no God,’ Stephen Hawking writes in final book 1 The Stephen Hawking coin is pretty stunning. The Royal Mint Ever feel like your money just falls into a black hole? You might find it fitting to pick up a 50 pence coin (about 65 cents US, 95 cents Australian) honoring late British physicist Stephen Hawking. The Royal Mint began issuing the coin March 12 at 7 a.m. GMT (3 a.m. Eastern time/midnight Pacific). 9 Photos Originally published March 8.Update, March 12: Adds image of the coin and new details. Stephen Hawking’s brilliance in 9 quoteslast_img read more